Duolingo announced the fictional death of its mascot, Duo the owl, in a humorous post, suggesting he died waiting for users to complete their lessons. The brand's social media was infused with tongue-in-cheek commentary, including an appeal for users to upgrade to Duolingo Max 'in his memory.' The announcement spurred a mix of memes, with reactions about Duo's pushy notifications alongside a viral TikTok tribute featuring other app characters. The company embraced this narrative, further entrenching Duo as a cultural symbol amid the app's gamified language learning.
"Tbh, he probably died waiting for you to do your lesson, but what do we know?"
Collection
[
|
...
]