fromFood & Beverage Magazine
1 week agoWhy Laminated Menus Are the Unexpected MVP of Football Season-and How Denny's Is Cashing In - Food & Beverage Magazine
When NFL coaches started holding up laminated menus to hide their play-calling, nobody expected it to become the internet's favorite football meme. But this fall, one unlikely object has completely taken over football culture: the humble laminated menu. And now, Denny's is turning this viral moment into marketing gold with a campaign that's as brilliant as it is absurd. From Playbooks to Pop Culture: How Laminated Menus Became Football's Hottest Accessory The phenomenon started innocuously enough.
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