"One of the critical ingredients to a successful and lasting business is branding, which is when marketing elements like logos and taglines are implemented to differentiate a company from its competitors."
"The famous company slogans that you hear on the radio, see in television commercials, and catch a glimpse of on billboards are often the result of advertising copywriters."
"John Deere's famous tagline was originally rejected and tossed into the trash bin, but that legendary slogan wouldn't exist today without a desperate effort from a copywriter to retrieve it."
"After devising and writing down nearly 100 different ideas on paper, each and every one was rejected until the legendary slogan finally emerged as a breakthrough moment."
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