Rotten, a gummy candy startup led by CEO Michael Fisher, received a cease and desist letter from Nerds regarding their new product, Gummy Cruncheez. While this legal notice was intimidating, Fisher found it validating, as it suggested that they were on the right track with an innovative product. Rotten focuses on healthier ingredients compared to established competitors and hopes to capture market interest with its unique branding and nostalgic appeal. Fisher emphasizes his lifelong passion for gummy candies, aligning with the brand's fun and quirky persona.
Getting a letter like that so soon after from Ferrara and from Nerds actually gave us a lot of confidence that we might be onto something pretty big here.
According to Rotten's website, its candy was developed in a lab by 'the infamous Dr. Rotten'.
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