Well-being masterclass: How to avoid the pitfalls of company "carewashing"
Briefly

The article emphasizes the importance of authentic caregiving in leadership, contrasting it with 'carewashing.' It highlights how RSM International exemplifies true care through its Five Cs model amid rapid growth and potential employee burnout. By engaging in a well-being pilot project that revealed workload issues, RSM's leadership made strides to improve processes and support employee needs. This approach not only mitigates burnout but also strengthens company culture and enhances employee retention by fostering a trusting and loyal work environment.
Genuine caregiving is essential in leadership. Fostering trust and loyalty among employees can significantly impact retention and contribute to a strong workplace culture.
RSM International has demonstrated authentic caregiving by promoting a positive organizational culture through their Five Cs model, especially crucial during times of growth and uncertainty.
The pilot project aimed at measuring employee well-being at RSM revealed that certain processes were contributing to increased workload and employee burnout.
To combat burnout, RSM's leadership prioritized streamlining processes to create a more supportive and sustainable work environment for their teams.
Read at Big Think
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