When Daily Harvest expanded to retail, they learned that DTC strategies don't always translate; packaging needed to adapt for grocery store contexts.
Daily Harvest redesigned packaging to highlight finished meals on the front, enabling quick identification by shoppers, while ingredient photos now appear on the sides.
In 2022, after a product recall, Daily Harvest augmented its sourcing strategy, leveraging customer loyalty during the crisis to successfully move into retail.
Different contexts require different design; online customers have extensive information at their fingertips, which emphasized the need for adaptive packaging in retail.
Collection
[
|
...
]