Meat replacement startup Heura has a new mission to slay junk food with healthier plant-based swaps | TechCrunch
Briefly

from TechCrunch5 months ago
Heura's looming office move is not just a tale of a scaling startup outgrowing its digs; it coincides with a shift in strategy, focusing on nutrition and health.
TechCrunchhttps://techcrunch.com/2024/10/02/meat-replacement-startup-heura-has-a-new-mission-to-slay-junk-food-with-healthier-plant-based-swaps/
Focusing on nutrition and health may be a more mainstream-friendly way for Heura to get more people to reduce their meat and dairy consumption by buying into healthier substitutes.
TechCrunchhttps://techcrunch.com/2024/10/02/meat-replacement-startup-heura-has-a-new-mission-to-slay-junk-food-with-healthier-plant-based-swaps/
We are focused on creating structures and matrices in many of the most consumed food categories, through patent-pending blends of plant-based proteins.
TechCrunchhttps://techcrunch.com/2024/10/02/meat-replacement-startup-heura-has-a-new-mission-to-slay-junk-food-with-healthier-plant-based-swaps/
The team of entrepreneurs and food scientists at Heura is dedicated to developing bases and textures that underpin future food products, aiming to enhance nutritional quality.
TechCrunchhttps://techcrunch.com/2024/10/02/meat-replacement-startup-heura-has-a-new-mission-to-slay-junk-food-with-healthier-plant-based-swaps/
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#plant-based-diets #nutrition #food-technology #startups #barcelona
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