In a climate where real news stories blur the lines of plausibility, brands are more engaged than ever in April Fools' Day antics. Companies such as Rascals, Birds Eye, and Hyundai creatively introduce fictitious products, like jingly nappies and a self-driving toilet named Mobilet. The digital space expands pranking opportunities, with platforms like Flightradar24 claiming to track a revived Air France Concorde flight, showcasing a range of humorous, imaginative, and audacious hoaxes that capture consumer attention and foster engagement in lighthearted ways.
In an era when legitimate news stories range from US officials adding a journalist to a group chat planning a war to a miniature dachshund going feral on an Australian island for 16 months, it is increasingly hard for media outlets to invent ridiculous but plausible hoax stories for April Fools' Day.
Brands have been more active than ever in leveraging the one day of the year when outlandish boasts about their products might raise a smile rather than ire.
Birds Eye, meanwhile, were offering to solve one of life's great mysteries namely, what happens to the bits of potato dispensed with when making the holes in their potato waffles?
Hyundai announced the launch of the Mobilet, a sort of Uber for toilets - a self-driving cubicle that is summoned by app to come and meet you in your moment of need.
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