At Newsweek, we are committed to provide readers with thought-provoking news and opinion. This includes leveraging the power of audio through a variety of news, political, and pop-culture themed podcasts that we've launched over the years. Disco by Headliner enables us to convert our website traffic into podcast listens, support new revenue streams, and connect with a new generation of highly-engaged mobile audiences that prefer audio and video-based storytelling and news consumption.
Podcast discovery continues to be a major hurdle, especially for traditional publishers and news sites. While YouTube, Spotify, and Apple are the leading podcast platforms, there is a great opportunity for Disco to fill the discovery gap for forward-thinking publishers like Newsweek, and is something that no media outlet with a podcast should overlook.
Most publishers aren't taking advantage of their core web audience yet, which Disco was built to do. For many of our publishers, we drive more audience than Apple and Spotify combined. We've done that by unlocking the audience that was always there.
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