A recent study from Coleman Insights and Amplifi Media explores the evolving landscape of video podcasting, revealing that consumers increasingly view podcasts as both audio and video formats. With a significant focus on how Gen Z engages more with video content, the findings indicate that traditional listening habits are changing. The research included a survey of U.S. podcast consumers, highlighting a growing acceptance of video in the podcasting medium, which has implications for creators adapting to this trend and for discovering new content.
"The rise of video as both a creative and listening option is reaching saturation, with 85% now defining podcasts as being able to be audio-only or video."
"Gen Z significantly prefers video formats, as indicated in the survey, showcasing a shift in consumption patterns among younger audiences."
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