The article discusses the common misconception that being busy equates to being productive. It distinguishes between efficiency (doing tasks correctly) and effectiveness (doing the right tasks), arguing that many people confuse the two. The writer points to an example of a colleague who appears industrious but is merely avoiding important tasks by spreading attention across minor, less impactful activities. Highlighting the negative effects of multitasking and constant distractions in a tech-driven workplace, the article emphasizes that true productivity requires concentrated focus on significant tasks, not just a flurry of minor activities.
Busyness is satisfying because it tricks us into feeling accomplished, but being efficient doesn’t equate to being effective; meaningful progress requires solving the right problems.
The average tech worker checks notifications every six minutes, illustrating our distractive environment and the multitasking myth that leads to decreased productivity.
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