In 2025, digital marketing trends highlight a period of creativity and evolution. Many marketers are prioritizing brand awareness investment, with data from HubSpot revealing that 92% will maintain or increase spending in this area. The effective use of data to tailor marketing strategies is increasingly recognized, with a focus on audience targeting and content that reflects brand values. Additionally, the rise of customer-centric marketing and the advantages of using data to demonstrate ROI are shaping successful campaigns this year, making it a thrilling time for marketers and consumers alike.
This year, tons of digital marketing campaigns circulated social media channels and group chats, but, as the old proverb goes, only the most stellar stood out.
A top-tier marketing campaign is defined by the people, trends and data, consumers, and cultural commentary that shape its impact.
The top reported advantages of using data to inform marketing strategy include reaching target audiences more effectively, increasing the ROI of marketing efforts, and planning media mixes more effectively.
92% of marketers plan to maintain or increase their investments in brand awareness in 2025, which highlights a crucial focus on brand visibility in an evolving landscape.
Collection
[
|
...
]