The article highlights the considerable spending power and population growth of older consumers, specifically those aged 55 and over, which account for over half of consumer spending in the U.S. Despite these statistics, marketing efforts tend to neglect this demographic, driven largely by stereotypes and misconceptions about their capabilities and interests. Marketing experts argue that the advertising industry lacks representation of older adults, resulting in ineffective messaging. To effectively engage this diverse group, companies must broaden their marketing approaches, particularly by leveraging social media and influencers who resonate with older consumers.
Despite the significant market potential of older consumers, companies often stereotype and overlook their needs, creating ineffective marketing strategies.
Older adults, particularly those aged 55 and over, represent a substantial buying power yet are frequently ignored in advertising and marketing strategies.
Collection
[
|
...
]