Wendy's launched a successful campaign using Snap's Sponsored Snaps, achieving nearly 52 million impressions in one day, the highest for any advertiser during the product's alpha phase. The campaign showcased Wendy's playful brand identity with a Snap featuring its outdoor sign. It resulted in 120,000 clicks and over five times the average ad awareness lift for the restaurant industry. Additionally, Wendy's saw a 54% increase in organic followers on Snapchat. This campaign marks Snap's first detailed report on the performance of sponsored content for brands.
Wendy's recorded nearly 52 million impressions in a single day with its Sponsored Snaps campaign on Snap, marking a record view rate during alpha testing.
The campaign generated nearly 120,000 clicks, driving over five times the ad awareness lift compared to the restaurant category benchmark, according to Snap.
This marks the first time Snapchat has shared detailed outcomes from a brand's Sponsored Snaps campaign, highlighting its impact on engagement.
Wendy's leveraged its playful brand personality, leading to a 54% increase in organic followers on Snapchat, indicating strong user engagement.
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