"Every conversation I've had with Mana felt like I was talking to someone who completely understood where I was coming from - someone who had business expertise, but didn't feel like I was talking to a suit," Nichols said. "So, when the company said, 'we want you to be an owner,' I was like, 'yes,' immediately. We didn't have a conversation about numbers or anything until a month after I said yes."
"We are risk-averse; we're trying to be smart with our financials and how we set things up, and we don't want to overhire to force ourselves into a growth model, where you are then stuck behind the 8-ball," said Mana Talent president Ben Deaney.
Mana Talent currently has roughly 250 creators on its roster and has convinced 115 of them to enter into exclusive relationships with the company over the past two years. Deaney told Digiday that Mana has consciously avoided expanding its roster above 250 to ensure that it would maximize profits for its pre-existing creators rather than dedicating resources to new additions."
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