Amazon's financial strategy appears aggressive as it continues to cut prices to boost sales and gain market share despite facing substantial net losses in India.
The recent accusation by India's antitrust body highlights the intense regulatory scrutiny Amazon is under, questioning its pricing tactics and relationships with select sellers.
With a $26 billion investment plan in India by 2030, Amazon is making a significant commitment to capturing market share, accepting short-term financial losses.
Despite reporting nearly $580 million in net losses in 2023, Amazon's aggressive pricing strategy indicates its focus on long-term growth over immediate profits in India.
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