Lyft is set to introduce a fleet of robotaxis powered by Intel's Mobileye technology in Dallas as early as 2026, with aspirations for further scaling in other markets. The company has appointed Marubeni, a major Japanese conglomerate, to manage its fleet operations and maximize vehicle utilization. This move mirrors Uber's strategy, focusing on a partnership approach that minimizes Lyft's direct asset ownership. Marubeni's global fleet management capabilities are expected to reduce operating costs, even as it lacks direct experience in ridehailing or autonomous vehicles.
Lyft plans to deploy a fleet of robotaxis using Intel's Mobileye technology in Dallas by 2026, with millions of planned vehicles in upcoming markets.
To strengthen its operations, Lyft partnered with Marubeni for fleet management, aiming for minimal vehicle ownership costs and maximizing utilization.
Both Lyft and Uber are pursuing an asset-light strategy by leveraging partnerships with self-driving technology developers instead of managing vehicle ownership directly.
Marubeni, though lacking experience in ridehail, has collaborated with Mobileye for on-demand mobility solutions in Japan and will manage Lyft's robotaxi fleet.
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