Microsoft is experimenting with a new ad format in Bing that allows users to click ‘see more links’ to reveal additional sitelinks, resembling a feature Google previously tested.
This new format enhances the search ad experience by dynamically loading more relevant links directly beneath the existing links in a single ad, potentially improving user engagement.
The innovation was first highlighted by Sachin Patel, showcasing screenshots and videos of the new feature, which aims to provide users with a richer set of choices.
Unlike previous methods that expanded search results to show more ads, this new format focuses on expanding the options available within an individual ad.
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