The article emphasizes the pivotal role of content in shaping user experience (UX), stating that 90% of design revolves around effective communication through words. While job titles have evolved, from copywriters to content designers, the importance of well-crafted content remains unchanged. Historically, copywriting gained prominence during the advertising boom of the 20th century, leveraging emotional storytelling to sell products. With the rise of the Internet in the late 1990s, the demand for digital content surged, further affirming the necessity for skilled content professionals in both traditional and digital spaces.
Content plays a vital role in the user experience (UX), with 90% of design centering around effective communication through words.
From copywriters to content designers, the profession has evolved but the focus on using words to shape UX remains integral.
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