The Double Diamond design process, introduced by the British Design Council, is a two-step methodology focusing on research and design to develop user-centered solutions. Each of the two steps is further divided into Discover and Define phases for problem identification, and Develop and Deliver phases for solution implementation. By utilizing diverse UX research techniques, teams can uncover user needs and iteratively refine their solutions. This model promotes creativity through divergence of ideas, followed by convergence to select the best design direction, ensuring that the solution aligns with user demands.
The Double Diamond design process is a structured approach that helps designers progress from identifying a problem to delivering targeted, user-centered solutions.
In the Discover phase, UX research techniques such as user interviews and analytics allow teams to gather essential data about user needs and pain points.
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