Mike York, a former developer at Rockstar, emphasizes that the silence surrounding GTA 6 generates intrigue and discussion among fans. He stated, 'It creates allure, and it creates mystery, and it creates people talking about it without them having to do anything, right?' This strategy effectively builds anticipation and excitement, as fans eagerly speculate and theorize about the game's release and content.
York further pointed out that Rockstar intentionally chooses not to reveal specific information, including trailer dates, to maintain this buzz. He remarked, 'The more they're silent, the better it is, because the more people will be antsy and want to talk about it, and kind of have this feeling of not knowing what's going to happen.' This approach leverages fan engagement without requiring constant updates.
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