Marketing techfromFast Company3 days agoHow to make sense of Meta's growing AI-powered advertising machineMeta will fully automate advertising on its platforms by 2026, shifting creative workflows while positioning agencies and brands to adapt through new AI tools and formats.
fromDigiday1 month agoIs AI undermining agencies' client relationships or reinforcing agencies' roles?"A lot of it hinges on [the question of] 'Should I pay my agency to take on these challenges and put the cost there, or do I do it myself?'"Artificial intelligence
MarketingfromThe Daily Upside1 month agoAdvertising Confronts AI-xistential CrisisS4 Capital is struggling amidst rapid advancements in AI, losing 97% of its value since 2021.
Artificial intelligencefromBusiness Insider4 months agoSam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.AI is enhancing ad agencies by automating creative processes, rather than threatening their existence.