fromLondon Business News | Londonlovesbusiness.com
6 days agoThe rising cost of paid media in major UK cities and what smaller brands can do about it - London Business News | Londonlovesbusiness.com
Running a business in a major UK city has never been for the faint of heart. Between the skyrocketing rents in London, the competitive salaries in Manchester, and the general cost of keeping the lights on in Birmingham, the overheads are enough to keep any founder awake at night. But lately, there's another headache that's becoming impossible to ignore. The cost of paid media advertising has shot up from being a manageable expense to a serious drain on resources.