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#influencer-marketing
fromAol
5 days ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

Variety and Panera executed an influencer-driven, Met Gala–aligned social-first campaign to promote Panera's Croissant Toast Sandwich and limited-edition Croissant Clutch.
fromVariety
5 days ago
Social media marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

A Variety-Panera influencer-driven campaign tied to the Met Gala boosted Panera's Croissant Toast Sandwich and Croissant Clutch through social-first videos and red carpet alignment.
fromAol
5 days ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

fromVariety
5 days ago
Social media marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

more#influencer-marketing
Media industry
fromNieman Lab
3 weeks ago

"It's not just younger people making the shift": Meet Reuters' first social-first video reporter

Reuters hired a dedicated social video reporter who quadrupled daily vertical video output and focuses on platform-native storytelling for TikTok, YouTube Shorts and Instagram Reels.
Media industry
fromNieman Lab
1 month ago

With Local News International, Dave Jorgenson becomes his own TikTok guy

Dave Jorgenson left The Washington Post to found Local News International with former colleagues, launching a for-profit digital media company that gained rapid audience growth.
Gadgets
fromThe Verge
1 month ago

Instagram is coming to iPad, 15 years later

Instagram launches a dedicated iPad app that opens to Reels, adds tablet-optimized layouts for Stories, Following, comments, and desktop-style DMs.
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