#ad-networks

#ad-networks

Mistplay, the play-and-earn rewards and loyalty platform for mobile gamers, has announced the launch of the Mistplay Audience Network, a unified rewarded advertising network designed to expand the scale and reach of rewarded advertising across the mobile ecosystem.

Ads in chatbots are becoming standard practice, and advertisers and AI companies are scrambling to determine how to make the most out of this new format. They need to deliver relevant, contextual ads that don't feel invasive or overly repetitive and fit into the chatbot's interface while still being clearly distinct from the organic chat responses. Since LLMs are a mostly untested channel, though, the ones choosing to introduce ads don't have much data to influence their strategy.