#rewarded-advertising

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Marketing tech
fromGamesBeat
1 week ago

Mistplay Audience Network launches, marking a major expansion in rewarded advertising

Mistplay launched the Mistplay Audience Network to scale rewarded advertising by unifying owned inventory with acquired supply across a curated mobile app ecosystem.
fromThe Drum
3 months ago

Unilever is rewarding people for watching its sustainable ads

"We use short videos to tell sustainable stories about our brands, and then we reward consumers for engaging with it," Conny Braams, Unilever's chief digital and commercial officer, told The Drum. "And what we've seen from the pilots that we've been doing is that it, first of all, builds brand power, which is really important. But also, it really changes behavior."
Marketing tech
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