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1 day agoHere's What You Missed At Programmatic IO New York's CTV Panel | AdExchanger
For Netflix and Disney, that evolution has been especially rapid. Netflix, of course, started their own ad offering three years ago and only just launched their proprietary ad suite in April. According to Pangis, their focus is now on creating more "optionality for buyers," which includes new partnerships with major DSPs and more flexible ways of delivering targeting and measurement data.
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