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SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchanger

SSPs have faced challenges such as reduced fees and increasing competition from DSPs.

Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.

SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchanger

SSPs have faced challenges such as reduced fees and increasing competition from DSPs.

Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Disney aims for 75% ad revenue through programmatic sales with the launch of DRAX Direct integrating with major DSPs like Google DV 360 and The Trade Desk.

DRAX Direct aims to streamline workflow systems, improve audience match rates, and provide value to marketers through direct integration with DSPs and technology like clean rooms.

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.

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