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#elon-musk

X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever

Elon Musk's company sued global advertisers' alliance for alleged antitrust activity.

Musk's X Falls Below $10 Billion as Value Continues to Plummet

Twitter's current value is less than a quarter of Musk's acquisition price, reflecting a significant downturn in the platform's financial health.

Elon Musk Told Advertisers to "F- Off." Now He's Mad They Did.

Elon Musk is upset that advertisers are not spending money on his social media platform X.

Elon Musk's X Sues Advertisers Over Alleged Boycott

Elon Musk's social media platform, X, formerly Twitter, has filed a lawsuit against advertisers for orchestrating a boycott, impacting the company's revenue.

Advertisers plot move to Tiktok after losing faith in Elon Musk's X

Advertisers are shifting loyalty from platform X due to Musk's stance.

Elon Musk's Twitter/X Sues Advertisers for Not Advertising on Elon Musk's Twitter/X

Elon Musk's lawsuit against advertisers for pulling ads is seen as a contradiction to his free speech stance.

X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever

Elon Musk's company sued global advertisers' alliance for alleged antitrust activity.

Musk's X Falls Below $10 Billion as Value Continues to Plummet

Twitter's current value is less than a quarter of Musk's acquisition price, reflecting a significant downturn in the platform's financial health.

Elon Musk Told Advertisers to "F- Off." Now He's Mad They Did.

Elon Musk is upset that advertisers are not spending money on his social media platform X.

Elon Musk's X Sues Advertisers Over Alleged Boycott

Elon Musk's social media platform, X, formerly Twitter, has filed a lawsuit against advertisers for orchestrating a boycott, impacting the company's revenue.

Advertisers plot move to Tiktok after losing faith in Elon Musk's X

Advertisers are shifting loyalty from platform X due to Musk's stance.

Elon Musk's Twitter/X Sues Advertisers for Not Advertising on Elon Musk's Twitter/X

Elon Musk's lawsuit against advertisers for pulling ads is seen as a contradiction to his free speech stance.
moreelon-musk

Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchanger

Chrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads.

Bewildered adland says Musk's lawsuit will only make things worse for X

Advertiser group accused of boycotting X to suppress voices on platform.

Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchanger

Advertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.

Podcast listeners: Scaled and upscaled (Cumulus Media / Westwood One) - RAIN News

Podcast audience growth is significant, with demographics favorable to advertisers.
#google

How AI is going to change the Google search experience

Google's introduction of AI search summaries may significantly change how people use the internet and impact advertisers and publishers.

New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation

Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches.

Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay

Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH.

How AI is going to change the Google search experience

Google's introduction of AI search summaries may significantly change how people use the internet and impact advertisers and publishers.

New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation

Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches.

Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay

Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH.
moregoogle
#snapchat

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

Competitors like Snapchat are positioning themselves to attract ad dollars if TikTok faces uncertainty.

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

Competitors like Snapchat are positioning themselves to attract ad dollars if TikTok faces uncertainty.

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS
moresnapchat
#publishers

We All Have A Role To Play In Ending MFA | AdExchanger

MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.

Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com

Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams.

We All Have A Role To Play In Ending MFA | AdExchanger

MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.

Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com

Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams.
morepublishers
#doubleverify

DoubleVerify Expands Assurance Partnership with Meta

Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments.

DoubleVerify Expands Assurance Partnership With Meta

DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.
Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram.

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger

Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.
DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them.

DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months

DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands.

DoubleVerify Expands Assurance Partnership with Meta

Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments.

DoubleVerify Expands Assurance Partnership With Meta

DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.
Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram.

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger

Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.
DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them.

DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months

DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands.
moredoubleverify

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Some advertisers are considering pulling their spending from TikTok due to political uncertainty.
Advertisers are advised to wait and see before making any drastic moves regarding their ad spending on TikTok.

World Creative Rankings: AB InBev crowned world's top advertiser

DDB Bogota's 'Influencers' Friends' campaign and Wieden+Kennedy New York's 'Bring Home The Bud' initiative rank highly in creative campaigns.
Pepsi drops to 40th spot, while Unilever climbs to 2nd with 'Cost of Beauty' ads for Dove securing a top 3 rank.

Why media companies are pushing podcasts at SXSW 'Trojan-horse style'

Media companies prioritize podcasts at SXSW for new advertisers.
Mixed opinions on the sales opportunity for podcasters at SXSW.
#x

Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.

How X Is Trying to Win Over Influencers

Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows.

Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.

How X Is Trying to Win Over Influencers

Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows.
morex
#meta

Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Meta's AI content generation features have seen strong adoption and drive better performance for brand partners.
Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results.

Meta Launches New Engaged View Attribution Option for Video Ads

Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.

Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Meta's AI content generation features have seen strong adoption and drive better performance for brand partners.
Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results.

Meta Launches New Engaged View Attribution Option for Video Ads

Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.
moremeta
#brands

The Taylor Swift effect: Female-focused ad spots take the Super Bowl

Beauty and health food brands are buying ad spots for the Super Bowl, indicating the growing popularity of football among women and young people.
A wider and younger audience is attracting new brands to the big game.

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly.

The Taylor Swift effect: Female-focused ad spots take the Super Bowl

Beauty and health food brands are buying ad spots for the Super Bowl, indicating the growing popularity of football among women and young people.
A wider and younger audience is attracting new brands to the big game.

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly.
morebrands

Politics, conflict and media: how to navigate challenges and opportunities

Advertisers are seeking guidance on navigating the challenges and opportunities of the highly politicized media landscape in 2024.
Media buyers are cautious about where they place their media dollars and are looking for opportunities to be part of the conversation without supporting harmful media environments or misinformation.

110M downloads "outperforming the market" -- Audioboom's Q4 - RAIN News

Audioboom released Q4 metrics as a 2023 trading update, including financial statistics and commercial developments.
Average Q4 downloads totaled 110.1-million, with a slight dip attributed to an Apple iOS17 update.
Audioboom gained advertisers in Q4 and anticipates record revenue in 2024.
#brand-safety

Advertisers Are Misinformed About The Ad Industry's Misinformation Problem | AdExchanger

Advertisers often unknowingly fund fake news sites, despite using ad tech vendors for protection.

IAB identifies issues with Google's Privacy Sandbox during testing

The Privacy Sandbox may have challenges supporting high-value advertising formats such as digital video.
IAB Tech Lab is concerned about brand safety and traditional ad fraud in the Privacy Sandbox.

Read all about it: how advertisers can seize attention on the open internet

Advertisers are missing out on a valuable opportunity with high-value audiences on news publisher sites on the open internet.

Advertisers Are Misinformed About The Ad Industry's Misinformation Problem | AdExchanger

Advertisers often unknowingly fund fake news sites, despite using ad tech vendors for protection.

IAB identifies issues with Google's Privacy Sandbox during testing

The Privacy Sandbox may have challenges supporting high-value advertising formats such as digital video.
IAB Tech Lab is concerned about brand safety and traditional ad fraud in the Privacy Sandbox.

Read all about it: how advertisers can seize attention on the open internet

Advertisers are missing out on a valuable opportunity with high-value audiences on news publisher sites on the open internet.
morebrand-safety

Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

Madeline Basso joins Yahoo to enhance growth in joint business partnerships with agencies and advertisers in Australia.

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions.
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