#advertising-insights

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fromTheWrap
2 weeks ago

Nielsen, WPP Media Strike Audience Measurement Partnership

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.
Marketing tech
#google-ads
fromSearch Engine Roundtable
2 months ago
Marketing tech

Google Ads Channel Reporting For Performance Max In The Wild

Google Ads Performance Max channel reporting is now available, enabling advertisers to see campaign performance across various networks.
fromSearch Engine Roundtable
3 months ago
Media industry

Google Ads Official Channel Reporting For Performance Max & More

Google Ads has officially introduced new channel-level reporting in Performance Max campaigns for better insights on campaign performance.
fromThe New Yorker
1 month ago

Notes to the Editor of a Watch Commercial

The hour hand looks bad. Please use alt take. Hour hand needs to look better. Believe we have an alt take where the hour hand looks better? The hour hand needs to look better. Please.
UX design
fromDigiday
3 months ago

Execs talk creators, sports, retail media and M&A at Possible

The M&A market is cooling off significantly, despite ongoing deals particularly in the sports sector.
fromPodcaster News
4 months ago

Triton Digital To Expand US Podcast Ranker To Include All Publishers - Podcaster News

Every quarter, in addition to downloads, the U.S. Podcast Ranker will feature survey-based listener rankings, incorporating all publishers and podcasts, not just those in Triton Digital's measurement.
Podcast
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