#in-housing

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#agency-transformation #platformization #business-models #programmatic-advertising #programmatic-tv
Marketing tech
fromThe Drum
2 days ago

Adobe: 62% of brands will take their programmatic media trading in-house by 2022

62% of brands will bring programmatic media buying in-house by 2022, while programmatic TV, data-driven personalization, and increased programmatic spending rise in priority.
#agency-transformation
fromThe Drum
3 weeks ago
Marketing

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

fromThe Drum
1 month ago
Marketing

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

fromThe Drum
3 weeks ago
Marketing

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

fromThe Drum
1 month ago
Marketing

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

more#agency-transformation
fromThe Drum
3 weeks ago

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

With each consolidation, acquisition, or PE investment, marketing agencies' vision moves further away from being providers of agnostic services and creators of culture to purveyors of enterprise platforms and orchestrators of strategy and execution. Put simply, your agencies will no longer act solely as your agents but also as owners of products/solutions, resellers of technology partnerships and developers of emerging capabilities.
Marketing
Marketing
fromDigiday
2 months ago

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

Dell Technologies is bringing its global media-buying operations in-house, starting with search and social, to cut costs and improve ROAS, affecting agency partners like WPP.
Artificial intelligence
fromDigiday
3 months ago

Why generative AI doesn't fit into a standard in-housing playbook - yet

Brands are adopting hybrid AI strategies, selectively in-housing some functions while partnering externally as they test AI efficiency, usability, and impact across the marketing funnel.
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