#ai-in-search

#ai-in-search

The verdict has felt anti-climactic for media and ad execs who had hoped for sweeping change, especially given the court had already ruled Google's search dominance a monopoly last August. Publishing execs hoped the remedies would separate Google's search engine crawler from its AI experiments - such as AI Overviews and AI Mode - or at least force them to provide more data on how those products are impacting publisher clickthroughs from search. That would've given publishers more control over where their content is showing up, and what it's used for.

"Google is the world's leading search tool and plays an important role in all our lives, with the average person in the UK making five to 10 searches a day."

Google's pivot to AI-driven search is hurting the digital news media landscape as traffic drops due to users relying more on AI responses rather than visiting sources.

In the past, we've seen more meaningful impact from Google core updates,