#audience-activation

#audience-activation

Privacy-safe collaboration between brands and publishers is both possible and effective, as demonstrated by Hachette Livre's recent audience activations with data clean rooms.

Creating a Permutive marketplace built on Index is an exciting opportunity to showcase the value of premium publisher first-party signals for effective audience targeting, ” said Jay Stevens, chief commercial officer at Permutive. “With 70% of the open internet without cookies, this partnership enables future-proofed first-party signal curation, delivering wider reach and better outcomes for both publishers and advertisers.”