fromTalkMarkets
2 weeks agoChina's Search Giant Stumbles: Baidu Reports Sharpest Sales Drop In Years
Most of Baidu's revenue drop came from its online marketing segment, which fell 15%. That part of the business usually makes up about 60% of total revenue, so the hit was significant. The decline reflects Chinese companies pulling back on ad spending, driven by a slowing economy, weak hiring, and a sluggish property market. Many businesses are cutting costs wherever they can, and ad budgets are an easy target, which has directly hit Baidu's search advertising income.
Artificial intelligence