#brand-communities

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Privacy professionals
fromMarTech
10 hours ago

The myth of brand community in the age of data agency | MarTech

Clean, consented data improves accuracy but cannot by itself rebuild trust, belonging, or long-term customer relationships.
Marketing
fromFast Company
3 months ago

How Squishmallows (and their resellers) helped me through grief

Resellers harm passionate brand communities while community generosity can provide emotional support and renewed joy for grieving collectors.
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