Council Post: The Agency Challenge: Balancing Short-Term Efficiency With Long-Term BrandingBalancing short-term efficiency with long-term branding is crucial for agencies to master.
Council Post: How AI Is Revolutionizing Digital Advertising In 2024AI revolutionizing digital advertising with efficiency and targeted campaigns.AI's impact includes predictive analytics for trend forecasting and personalized campaigns at scale.
LinkedIn is officially rolling out its own AI-campaign toolLinkedIn is launching AI-powered campaign tool Accelerate, aiming to reduce campaign building time from 15 hours to five minutes.