#digital-behavior

[ follow ]
#influencer-marketing #customer-journey #brand-loyalty #marketing-strategy #media-planning #metaverse
fromThe Drum
1 week ago

Meet the Media Minds: Hearts and Science's Garrett O'Reilly on uncharted metaverse

Early on in my own career, I was lucky enough to spend some time with Nick Kendall when he was head of planning at BBH and running the IPA Excellence Diploma. He gave some very simple advice that I didn't fully appreciate at the time. He said, 'no matter what, keep going.' Only all these years later do I realize how good his advice was, so I'm passing it on.
Media industry
Digital life
fromBusiness Insider
1 month ago

I learned too much about myself from all the year-end 'wrapped' recaps

Year-end app recaps have multiplied, turning playful nostalgia into invasive, shame-inducing psychological evaluations of personal digital habits.
Productivity
fromFortune
5 months ago

Lack of 'civility' is costing business $2 billion a year, according to the top HR research body. Here's how to crack down on office rudeness, they say

Workplace incivility costs U.S. businesses $2.1 billion per day and stems from socio-political tensions, pandemic stress, and widespread online "digital bravery".
#influencer-marketing
Marketing tech
fromMiami Herald
8 months ago

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.
Effective influencer marketing requires long-term relationships across all stages of the customer journey.
more#influencer-marketing
fromwww.theguardian.com
9 months ago

Parents must make tough choices on smartphones, says children's commissioner for England

Every parent has been in that position. A few more minutes in front of the television to keep them out from under your feet... You are not supposed to be your child's friend.
Parenting
[ Load more ]