#digital-distractions

#digital-distractions

Having ADHD affects executive functioning skills, those mental processes headquartered in the prefrontal cortex that are responsible for planning, prioritizing, regulating attention, managing time, and sustaining effort. In a fast-paced environment, demands on such skills can expose areas of vulnerability.

"I have to repeat myself because he's scrolling Instagram. It makes me feel invisible," one participant of the 2025 study mentioned.

Starting with the 2025-2026 school year, New York state's Distraction-Free Schools Law prohibits unsanctioned use of smartphones and other internet-enabled personal devices on K-12 school grounds "from bell to bell."

In today's attention economy, advertising messages must vie with an ever-increasing number of stimuli to be noticed by consumers. As T.S. Eliot famously put it, we are "distracted from distraction by distraction."