A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
Microsoft's big developer conference returns to San Francisco in June
Microsoft is relocating Build from Seattle to San Francisco's Fort Mason and reducing attendance to 2,500 developers to create a more intimate, focused developer conference.
I Was Invited to Give a Fireside Chat. Here Are 6 Steps I Took to Prepare
Prepare strategically for fireside chats to maximize business opportunities, audience engagement, and marketing content while tailoring messages to audience segments and protecting proprietary information.
Exclusive: Convene announces parent company Convene Hospitality Group
Convene launched Convene Hospitality Group to operate branded event-focused businesses offering offsites, immersive activations, and expanded venue options across the US and UK.
Disciplined, well-planned live ops strategies determine whether mobile games sustain or grow IAP revenue; running events alone does not guarantee success.