#game-pricing-strategy

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#gaming-industry
Social media marketing
fromThedrum
9 hours ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
9 hours ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
fromGamesBeat
18 hours ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Video games
fromKotaku
1 day ago

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Arc Raiders has seen a significant decline in player numbers, while the Call of Duty movie is set for release on June 30, 2028.
Games
fromEngadget
15 hours ago

Panic says the Playdate Catalog won't accept games made with generative AI

Panic will not accept games using generative AI for art, audio, music, text, or dialog in the Playdate Catalog.
Music production
fromKotaku
8 hours ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
Media industry
fromObserver
17 hours ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Vue
fromGadgets 360
19 hours ago

GeForce Now Explained: What Is It, Features, Subscription Plans and More

Nvidia GeForce Now launches in India, enabling cloud gaming without high-end hardware through streaming from powerful remote servers.
Poker
fromFuturism
1 day ago

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.
Marketing tech
fromDigiday
1 day ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Business
from24/7 Wall St.
1 day ago

Citi Trims DraftKings' Target to $29 Ahead of Q1: Is the Sports Betting Boom Losing Momentum?

DraftKings faces a price target cut to $29, reflecting concerns over margin volatility and regional market softness ahead of its earnings report.
#xbox
fromWGB
4 days ago
Tech industry

Xbox Is Said To Be Having "very, very, very big discussions " About Exclusivity

fromThe Verge
4 days ago
Video games

Xbox Game Pass 'has become too expensive,' says Microsoft's new gaming chief in leaked memo

Tech industry
fromWGB
4 days ago

Xbox Is Said To Be Having "very, very, very big discussions " About Exclusivity

Changes may be coming to Xbox's multiplatform approach under new leadership, with discussions on exclusivity being a significant focus.
Games
fromThe Verge
1 day ago

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.
Video games
fromGadgets 360
3 days ago

Game Pass Has Become 'Too Expensive', New Xbox Chief Says in Leaked Memo

Xbox Game Pass pricing is being reconsidered as it has become too expensive for players, prompting a need for better value.
Video games
fromEngadget
4 days ago

Xbox CEO called Game Pass 'too expensive for players' in a leaked memo

Asha Sharma acknowledges Game Pass pricing issues and plans to evolve it for better value and flexibility.
Video games
fromThe Verge
4 days ago

Xbox Game Pass 'has become too expensive,' says Microsoft's new gaming chief in leaked memo

Xbox Game Pass pricing is set to change as it has become too expensive for players, according to Asha Sharma.
E-Commerce
fromEntrepreneur
4 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Online marketing
fromAdExchanger
4 days ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
Growth hacking
fromEntrepreneur
5 days ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
Video games
fromKotaku
1 day ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Marketing
fromEntrepreneur
16 hours ago

How Pricing Decisions Change When the CFO Is in the Room

CFO involvement in pricing enhances cost visibility, improves margins, and ensures alignment between finance and commercial teams.
#slay-the-spire-2
Games
fromKotaku
16 hours ago

Slay The Spire 2 Getting Review-Bombed Again After Latest Update

Slay the Spire 2 is facing review-bombing on Steam, primarily from Chinese players, due to balancing changes in the latest update.
Video games
fromKotaku
3 days ago

Slay The Spire 2, One Month Later

Slay the Spire 2 launched in early access on March 5, 2023, facing both immense popularity and significant challenges since its release.
Games
fromKotaku
16 hours ago

Slay The Spire 2 Getting Review-Bombed Again After Latest Update

Slay the Spire 2 is facing review-bombing on Steam, primarily from Chinese players, due to balancing changes in the latest update.
Video games
fromKotaku
3 days ago

Slay The Spire 2, One Month Later

Slay the Spire 2 launched in early access on March 5, 2023, facing both immense popularity and significant challenges since its release.
Marketing tech
fromTheWrap
1 day ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
#gamestop
Poker
fromKotaku
3 days ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.
Games
fromKotaku
2 weeks ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
Poker
fromKotaku
3 days ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.
Games
fromKotaku
2 weeks ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
Video games
fromKotaku
9 hours ago

Clash Of Clans Confuses Players With New Feet Pic Item

Clash of Clans introduces a bizarre microtransaction featuring decorative feet for $2 each, sparking confusion and mixed reactions among players.
fromKotaku
2 days ago

Steam Adding 30-Day Lowest Price Feature, According To Leak

Dataminers found code referencing 'Price History' and '30-Day Low,' suggesting Valve plans to implement a feature showing a game's lowest recent price, helping users avoid overpaying.
Games
Marketing
fromAdExchanger
4 days ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
Poker
fromWGB
4 days ago

GTA Online Is Bringing In Around Half A Billion Dollars Per Year

GTA Online generates approximately $498.8M annually, significantly outperforming Red Dead Online's $26.4M.
Marketing tech
fromAdExchanger
3 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
fromTechCrunch
5 days ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
#marathon
Video games
fromGadgets 360
16 hours ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
Video games
fromWGB
3 weeks ago

Marathon Sales Look Soft So Far - PC By Far The Favoured Platform

Marathon has sold 1.2 million copies, generating approximately $48 million in revenue, with PC sales dominating the market.
Video games
fromGadgets 360
16 hours ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
Video games
fromWGB
3 weeks ago

Marathon Sales Look Soft So Far - PC By Far The Favoured Platform

Marathon has sold 1.2 million copies, generating approximately $48 million in revenue, with PC sales dominating the market.
Games
fromKotaku
1 day ago

This Free Indie Puzzle Game Got Review Bombed For Stating Facts

Mark Ffrench creates intricate puzzle games on Steam that reveal detailed images and narratives from significant events, with his latest being 2025: Mosaic Retrospective.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing tech
fromExchangewire
3 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
#game-pass
Video games
fromKotaku
1 day ago

Ex-PlayStation Exec Calls The Outlook For Xbox Game Pass 'Grim'

Game Pass faces scrutiny over its sustainability and pricing amid mixed industry opinions on its impact on game development.
Video games
fromWGB
4 days ago

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.
Video games
fromKotaku
4 days ago

Even Xbox's New Boss Thinks Game Pass Is Too Expensive

Game Pass prices have doubled, prompting a need for a more flexible and valuable subscription model according to Microsoft Gaming CEO Asha Sharma.
Video games
fromKotaku
1 day ago

Ex-PlayStation Exec Calls The Outlook For Xbox Game Pass 'Grim'

Game Pass faces scrutiny over its sustainability and pricing amid mixed industry opinions on its impact on game development.
Video games
fromWGB
4 days ago

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.
Video games
fromKotaku
4 days ago

Even Xbox's New Boss Thinks Game Pass Is Too Expensive

Game Pass prices have doubled, prompting a need for a more flexible and valuable subscription model according to Microsoft Gaming CEO Asha Sharma.
#roblox
Business
from24/7 Wall St.
2 weeks ago

Roblox Is at Its Cheapest Valuation Since 2021. BTIG Makes the Case for Staying Long

BTIG maintains a Buy rating on Roblox Corp. despite lowering its price target, viewing the current valuation as a potential entry point for investors.
Business
from24/7 Wall St.
2 weeks ago

Roblox Is at Its Cheapest Valuation Since 2021. BTIG Makes the Case for Staying Long

BTIG maintains a Buy rating on Roblox Corp. despite lowering its price target, viewing the current valuation as a potential entry point for investors.
#epic-games-store
Video games
fromKotaku
2 days ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
Video games
fromKotaku
2 days ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
fromGadgets 360
1 day ago

Crimson Desert Has Sold Over 5 Million Copies

"Crimson Desert has sold through over 5 million copies worldwide! Thank you to every Greymane who has joined us on this journey, experienced the world of Pywel, and supported the game. Reaching this milestone would not have been possible without your support and we are truly grateful."
Games
#gaming
fromThedrum
2 days ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
#playstation-5
Games
fromKotaku
2 days ago

PS5 Console Sales Doubled Ahead Of Sony's Massive Price Hikes

PlayStation 5 sales surged before a $100 price increase, marking a shift in consumer behavior during console cycles.
Games
fromwww.theguardian.com
2 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Games
fromKotaku
2 days ago

PS5 Console Sales Doubled Ahead Of Sony's Massive Price Hikes

PlayStation 5 sales surged before a $100 price increase, marking a shift in consumer behavior during console cycles.
Games
fromwww.theguardian.com
2 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Video games
fromWGB
3 days ago

Starfield Sales On PS5 Don't Look Great

Starfield sold 140k copies on PlayStation, generating $7.7 million, but overall sales are underwhelming compared to expectations for a major title.
Marketing
fromEntrepreneur
2 weeks ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Games
fromKotaku
3 days ago

The Week In Game Releases: Pragmata, Windrose, And More

Two lesser-known game releases this week are Regions of Ruin: Runegate and Windrose, both generating interest among gamers.
#amazon-luna
Games
fromThe Verge
1 week ago

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.
Video games
fromEngadget
1 week ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Games
fromThe Verge
1 week ago

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.
Video games
fromEngadget
1 week ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Video games
fromKotaku
3 days ago

Disney Removes A Bunch More Games From Steam With No Warning

Disney has removed over 29 games from Steam without warning, raising concerns about potential exclusivity with Epic Games.
Poker
fromBusiness Matters
1 month ago

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.
#game-development
Video games
fromApp Developer Magazine
3 days ago

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

Ludo.ai's new API and Model Context Protocol streamline game asset creation, enhancing workflow efficiency for developers and studios.
Video games
fromKotaku
2 weeks ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Video games
fromApp Developer Magazine
3 days ago

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

Ludo.ai's new API and Model Context Protocol streamline game asset creation, enhancing workflow efficiency for developers and studios.
Video games
fromKotaku
2 weeks ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Video games
fromWGB
6 days ago

Microsoft Might Be Considering Removing Call Of Duty From Game Pass

Microsoft may remove Call of Duty from Game Pass due to its impact on revenue and traditional sales.
#indie-games
fromEngadget
6 days ago
Video games

Marauding minotaurs, more CloverPit and other new indie games worth checking out

Indie game space features new releases and upcoming titles, including updates on various games and showcases.
fromEngadget
2 weeks ago
Video games

Indie Pass is a forthcoming subscription service exclusively for indie games

Indie Pass is a new subscription service for indie games launching on April 13, offering over 70 titles for $8 per month.
Video games
fromEngadget
6 days ago

Marauding minotaurs, more CloverPit and other new indie games worth checking out

Indie game space features new releases and upcoming titles, including updates on various games and showcases.
Video games
fromEngadget
2 weeks ago

Indie Pass is a forthcoming subscription service exclusively for indie games

Indie Pass is a new subscription service for indie games launching on April 13, offering over 70 titles for $8 per month.
Games
fromThe Verge
3 weeks ago

Nintendo is going to charge less for digital Switch 2 games

Nintendo will lower prices for digital titles exclusive to the Switch 2 starting in May.
#fortnite
Games
fromKotaku
3 weeks ago

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.
Games
fromwww.bbc.com
1 month ago

Fortnite-maker raising in-game currency prices 'to help pay the bills'

Epic Games is increasing V-Bucks prices starting March 19 to cover rising operational costs, while reducing battle pass prices and removing bonus currency rewards.
Video games
fromKotaku
3 weeks ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Video games
fromThe Verge
1 month ago

Epic says its Fortnite V-bucks price hike is a 'direct correlation' to operating costs

Epic Games is increasing V-bucks prices on March 19th, citing rising operating costs, with $8.99 now purchasing 800 V-bucks instead of 1,000.
Games
fromKotaku
3 weeks ago

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.
Games
fromwww.bbc.com
1 month ago

Fortnite-maker raising in-game currency prices 'to help pay the bills'

Epic Games is increasing V-Bucks prices starting March 19 to cover rising operational costs, while reducing battle pass prices and removing bonus currency rewards.
Video games
fromKotaku
3 weeks ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Video games
fromThe Verge
1 month ago

Epic says its Fortnite V-bucks price hike is a 'direct correlation' to operating costs

Epic Games is increasing V-bucks prices on March 19th, citing rising operating costs, with $8.99 now purchasing 800 V-bucks instead of 1,000.
fromBusiness Matters
2 months ago

The Technology Stack Behind Modern Gaming: Payment Infrastructure as Competitive Moat

Modern gaming platforms no longer win purely on content libraries, bonuses, or marketing spend. Competitive advantage is increasingly determined by the quality of the underlying technology stack, particularly payment infrastructure. This article examines how payment systems have evolved into a decisive moat for gaming operators, driven by massive investment, API-led architecture, advanced security engineering, cloud scalability, and the measurable financial cost of legacy platforms. Each section below explores a distinct technical pillar shaping competitive outcomes across the modern gaming ecosystem.
Tech industry
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromAndroid Police
2 months ago

I played 50 terrible games to find the only way to make mobile ads work

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Marketing tech
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
fromKotaku
1 month ago

Game Devs React To Valve's Boast Of How Few Profit On Steam

Steam's chart was designed to communicate that more games than ever are seeing revenue of over $100,000 per year. This, were it so clear cut, would be splendid news. According to the chart, in 2020 just 3,000 games "earned" $100k, but by 2025 that number had reached 5,863. Let's call it 6,000 for ease. That means twice as many games are hitting this figure compared to five years ago.
Video games
Video games
fromThe Verge
1 month ago

Live-service games are a mess

Live-service games represent a new entertainment model focused on continuous content delivery, with Fortnite as the dominant success story, while most competitors have failed despite industry-wide pursuit of similar profitability.
fromKotaku
1 month ago

Cheaper Games Are Dominating Reviews And Sales On Steam

Steam-led PC growth will lead to PC games sales overtaking consoles' total game sales revenue by 2028. To clarify, that's not some kind of medium statistic- Newzoo projects that PC game sales will overtake the game sales of the Nintendo Switch 2, the PlayStation 5, and the Xbox Series S/X by 2028.
Video games
Video games
fromThe Verge
1 month ago

Sony appears to be testing dynamic pricing on PlayStation games

Sony is testing dynamic pricing on over 150 games across 68 regions, offering select users discounts ranging from 5% to 17.5% through A/B testing experiments tracked in the PlayStation API.
fromwww.bbc.com
1 month ago

Is 70 becoming harder to justify? The rise of cheaper blockbuster games

In the UK, 70 may not gurantee quality, but it tends to mean you are getting a blockbuster or "AAA" - a big-budget game made by a large team, built around cutting-edge graphics, sprawling worlds and dozens of hours of gameplay. In 2025 Nintendo set a new benchmark for game prices when it listed major Switch titles such as Mario Kart World at 74.99 (launching in the US at $79.99).
Video games
Video games
fromArs Technica
2 months ago

Reports of ad-supported Xbox game streams show Microsoft's lack of imagination

Microsoft should expand Cloud Gaming with timed demos, ad-supported tiers, and short-term rentals to better reach occasional and hardware-limited players.
Video games
fromKotaku
2 months ago

New Steam Hit Made Back Its Entire 7 Year Budget In Just 3 Hours

Indie roguelike Mewgenics topped Steam sales quickly; Disney considers hosting films and virtual experiences inside Fortnite; No Man's Sky adds space-trash-truck gameplay.
Video games
fromFast Company
2 months ago

A major game publisher is shutting studios and killing six titles - here's why

Ubisoft is executing a major reset: canceling six games, closing or restructuring studios, and consolidating into five genre-focused creative houses to cut costs and regain agility.
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