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fromDigiday
1 day ago

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats

According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using interactive and shoppable formats has grown fivefold and that revenue from the units had increased 217%, year-on-year. "That fourth-quarter holiday is certainly a peak time for Fubo," said Felder. In 2024, the business drew over 31% of its annual ad revenue, just over $110 million, from the year's final quarter. He added: "It's the highest [period of] demand for interactive formats."
Marketing tech
fromgizmodo.com
2 months ago

Netflix Is Doubling Down on Ads and Dabbling in AI

Netflix is on track to double its advertising revenue this year and aims to monetize engagement through advertising alongside subscriptions.
Television
fromTechCrunch
4 months ago

Discord explores virtual rewards for its ad product as it prepares for a potential IPO | TechCrunch

Discord is introducing "Orbs," a new virtual reward system designed to boost engagement with its interactive ads, particularly the "Quests" format.
Cryptocurrency
Marketing tech
fromAdweek
5 months ago

LG Ads Pitches Advertisers on 50 Cent and CTV Ad Offerings

LG Ad Solutions emphasizes the importance of connection in advertising, focusing on a CTV-first approach that merges content with commerce.
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