Apple
fromTheregister
9 hours agoApple has an opportunity to rediscover humanity
Apple's leadership transition presents a chance to restore its inspirational image while addressing issues of control and competition.
Sounds radical, doesn't it? The Touch Bar was such a waste of space on the MacBook Pro when it was first introduced exactly a decade ago in 2016. It shipped with a lot of potential but barely any real-world use, and Apple even considered swapping it out for a slot that housed the Apple Pencil back in 2021. While that feature never really came to pass, something else happened in 2021 that blew everyone's minds - OpenAI's Dall-E.
Now, you might argue that I'm stretching the term "news" a little, since we've had ads in App Store search since 2016, and even this latest expansion of the program, creating multiple paid slots per query, was first floated last month. But you would be wrong, because we just learned two new nuggets of knowledge: the timeframe, and the markets which will get the extra ads first (the U.K., followed by Japan, followed by everyone else). So there.