Marketing tech
fromExchangewire
23 hours agoAmazon's Ad Tech Playbook, Brought to You by Google
Amazon is expanding its DSP and ad tech stack by partnering widely and absorbing core ad functions like targeting, optimization, and measurement.
Hosted by Ads Product Liaison, Ginny Marvin, who has spent her career in paid search and digital advertising, we're now delivering a new bridge between marketers - the people using the tools every day - and the product teams behind them. This is the Ads Decoded Podcast: your direct line to people designing and building Google Ads.