#media-agencies

#media-agencies

Brands and media agencies rely on Google's Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they've never had much luck negotiating the rates on that ad inventory. Given AdX's dominant position in the marketplace, they might as well have been talking to a brick wall. Earlier this year, AdX execs opened a gap in that wall for the first time.

We're actively pushing more of our spend to those four partners.