Media industryfromSocial Media Today1 month agoThe MRC Re-Affirms YouTube's Brand Safety AccreditationYouTube's fifth consecutive MRC brand safety accreditation strengthens advertiser confidence in video ad placements.
fromMarTech2 months agoWhat's inside IAB and MRC's attention measurement guidelines | MarTechAttention is a promising metric in advertising, but its meaning, value and measurement remain widely debated.Marketing tech