#non-distilling-producers

#non-distilling-producers

Visitors have noted a bar stocked with notable spirits including Macallan M, Louis X, Last Drop Whisky, and Pappy van Winkle 23. One specialty are bourbon flights with several noteworthy bottles presented at once for sampling.

Oscar Mayer has announced a new iteration of its bacon, called Maple Bourbon Bacon, cured using Evan Williams bourbon. This marks the company's first bacon innovation in five years.

After getting engaged in 2013, we started kicking around a wild idea: What if we moved back and revived the prohibition-era distillery his family had owned three generations back? The family business had been passed down for decades until it closed in 1919 due to prohibition. In particular, we had on our hearts Andy's dad, who died of cancer in 2010, but had always said, 'Don't move home unless you have a real good reason to.' This felt like it just might be that real good reason.

Along with the challenges of operating any new business, making good bourbon takes time and expert craftsmanship. It's for this reason that many new "distilleries" aren't distilleries at all (non-distilling producers, blenders, rectifiers). Instead, they source bourbon and then sell it as their own. That's not inherently a bad thing, as some expertly blend whiskey or add extra maturation to create a genuinely impressive bourbon, but there is a clear difference.

"When we started Sugarlands, we didn't set out to build a big company. The idea was simple. Make great spirits, create a welcoming and memorable experience for guests at our Gatlinburg Distillery."

Both are bottled at 80 proof and use a low-rye mash bill, which makes for a sweeter, easier drinking experience. However, their production techniques are a little different, given that one is made in Kentucky and the other in Tennessee.

If you are new to whiskey, the barrel a whiskey ages in matters almost as much as the liquid itself. Black Cask whisky is aged only in American oak barrels that previously held bourbon, a choice that tends to create flavors many U.S. drinkers already recognize, such as vanilla and caramel, characterized by a gentle sweetness.

The U.S. spirits landscape has evolved far beyond the recognition of simply being the birthplace of bourbon. In recent years, we've seen a transformation in both the quality and individuality that the country's craft distilleries have been able to produce. While previous decades were dominated by the big-name distilleries, far more awards are going to craft distillers who have mastered the art of producing high-quality whiskeys, rums, gins, and more.

Following what was a period of high sales and rapid expansion, the market is contracting for a number of reasons. Alcohol consumption has declined in recent years, for one thing, but international response to U.S. tariffs has also hit bourbon sales hard, with exports of the liquor dropping significantly in 2025. Many icons of American whiskey have been affected, with Brown-Forman - parent company to Jack Daniel's, Woodford Reserve, and Old Forester, among others - laying off a significant portion of its workforce.

If you're a true whiskey fan, you may have pondered what you could do with a used whiskey barrel. Specialist artisans called "coopers" painstakingly craft whiskey barrels, which then become vital drivers of flavor, aroma, and color for the whiskey. These barrels cannot be reused for bourbon in particular, though they're often repurposed. Other distilleries use them to age other spirits, and breweries use them to mature beer. But these long-lasting barrels with their rustic aesthetics also make their way into bars and restaurants as furnishings, which may get you thinking about how cool a whiskey barrel would look in your own home. If that's the case, you'll need to know how to actually procure one.

As a professional bartender with years of behind-the-bar experience, I've tasted, mixed, and served my fair share of spirits - from obscure craft distilleries to globally recognized icons. Over time, I've noticed a recurring pattern: certain brands achieve fame, hype, or luxury pricing that their actual liquid rarely justifies. That's what I mean by "overrated." For the purposes of this article, an overrated brand is one that is sought-after, valued, or frequently discussed, yet, in terms of aroma, flavor, or overall drinking experience, fails to live up to its popularity, demand, or price point.