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fromThe Drum
6 months ago

Bridging the gap - solving retail media's fragmentation challenge

Retail media has rapidly evolved into a key marketing channel. It is reshaping how brands connect with customers using data and insight, and in doing so, it has built a market now worth over £1bn in the UK alone. This growth hasn't happened by accident as, put simply, retail media can do what other channels can't - notably closing the loop on in-store sales.
Marketing tech
Marketing tech
fromExchangewire
6 months ago

Hawk by Azerion & Adsquare Expand Global Partnership

Expanded Azerion-Adsquare partnership provides advertisers omnichannel location-based audience data, measurement across DOOH, mobile, and audio, with Adsquare integrated into the Azerion Data Marketplace.
Marketing tech
fromDigiday
10 months ago

Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG

Scope3's new partnerships leverage AI for innovative advertising solutions and improved brand safety.
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