#player-popularity
#player-popularity
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fromGamesBeat
3 days ago10 years in gaming: Sportfive shares lessons from its first decade in interactive media
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
fromEngadget
4 days agoBlizzard just made Overwatch's best mode much worse
The developers say they modified Mystery Heroes "to help keep the mode's casual pace intact while mitigating some of the more extreme pain points it's had in the past." Removing perks helps players clock what's going on a bit faster, but it diminishes the fun.
Video games
Social media marketing
fromwww.socialmediatoday.com
1 month agoReddit shares insight into the growth of sports fandoms in the app
Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Marketing
fromFast Company
1 month agoAI will power Fandom from spectator to co-star
Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Soccer (FIFA)
fromwww.theguardian.com
1 month agoFootball has eaten almost every sport' due to digital dominance, says podcast chief
Football dominates global sports media while rugby and cricket have declined significantly; leagues must embrace fragmentation across platforms to reach audiences and prevent disappearance.
fromThe Drum
2 months agoHow has personalization improved digital sports marketing?
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Video games
fromwww.theguardian.com
1 month agoIn the killer world of online gaming, there are no hits any more just survivors
Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
fromThe Drum
2 months agoMobile gaming isn't just for kids or boys any more, according to a new study
Among these insights is the confirmation that the perception of who mobile gamers are (young, male, unmotivated, etc.) is completely wrong. The research shows a 50/50 split in gender and the ubiquity of mobile games among all age groups, not just young people. The survey shows that even those with significantly higher education and those in the upper echelons of household incomes are engaging with mobile games.
Video games
fromKotaku
1 month agoI Miss When Multiplayer Games Weren't Changing All The Time - Kotaku
A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
fromKotaku
2 months agoHighguard Breaks Radio Silence And The Internet Reacts
Since its reveal in December, Highguard has a strange few weeks. Being the big reveal at the end of the Game Awards, which reportedly the company didn't pay for, got it a lot of eyeballs, but also a lot of scrutiny. People tend to expect some big new sequel or long-awaited project to cap off host Geoff Keighley's annual award and trailer showcase. Instead, Geoff showcased a free-to-play online shooter that, too many online, looked too similar to many other games already out there.
Video games
fromKotaku
1 month agoThe Video Game industry Is Headed For A Generational Reckoning
30 years ago chronicled a generational conflict between an old-timey pull-string doll and a fancy new one with buttons. The two toys learned to get along. This week a trailer for showing both toys enacting a against tablets. While I agree on the potential detriments of excessive screen-time, it is telling how the creators and intended audience now identify less with the kid playing with toys and more with the adult who just spent all of dinner hearing about ' butlerian jihad looksmaxxing.'
Video games
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