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Marketing tech
fromB&T
1 week ago

Reddit Urges Marketers To Move Beyond Last-Click Attribution

Reddit launches dual attribution in Ads Manager to show first-party and third-party last-touch reporting side by side, addressing limits of last-click models.
fromSocial Media Today
7 months ago

Reddit Partners With G2 To Help Software Brands Reach Users

G2 is one of the world's largest software marketplaces, with more than 3 million verified reviews in the app. Over 100 million software buyers rely on G2 for accurate insights into key business tools, making it a key source for B2B buyers looking for effective solutions. "AI is rapidly changing how software buyers discover and research software. In fact, G2 research shows that 70% of B2B software buyers now use AI search tools, and 1 in 4 start their search in an AI chatbot."
Artificial intelligence
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