The abundance of bars has made "granola bar" more of an umbrella term than a descriptor of particular ingredients. There are cereal bars and fruit and nut bars, bars with protein and Bars for Girls. Some say they're for "nutrition," while others tout protein or energy or fiber as their main draw. But there is something to be said for the classic granola bar, an amalgamation of grains and fruits and chocolate held together by the barest hint of sugar glue.
The design of Trader Joe's tasting kitchen is reminiscent of a "cold war interrogation booth" to ensure unbiased product testing, according to Vice President of Product Marketing, Matt Sloan.
